Your styling station is not just a chair for cutting and styling your guests’ hair—it’s a place to share knowledge that will inspire your guest to buy more services and make a Take Home purchase and book their next appointment. This chapter will show you what a customer should see, hear and feel at the Styling Station. We will also show you how much additional money you can produce because of your efforts in this profit center.
Growing Sales: Every guest who sits in your chair is a captive audience. Use that time as an opportunity to explain how to use the products, tools and techniques to create their salon look and open a dialogue about Take Home options.
Managing Guest Expectations: This is your opportunity to have a thorough service consultation. Take the time to really listen to your guest’s wants and needs. Use pictures for clarification. Repeat what the guest has told you to instill confidence and trust.
Benchmark: Increase Average Service by 10% Year Over Year.
Goal example: $10 Average Service Ticket Increase
Average Service Ticket is the amount (on average) that each of your guests spend in services each visit. Find out what your average service ticket is now and set a goal to increase it by $10. If you’re at $50 set a goal to get to $60.