The Wash House provides a unique opportunity to transform a simple service into an unforgettable spa-like retreat with small yet impactful details. In this chapter will show you what a customer should see, hear and feel in the Wash House. We will also show you how much additional money you can produce because of your efforts in this profit center.
Growing Sales: In the Wash House you have the opportunity to up-sell and add-on treatments with each guest visit. This will immediately increase your average service ticket. Use the tips in this chapter to create a memorable Wash House experience and boost your service revenues.
Managing Guest Expectations: Soft music, dim lighting and luxurious add-on treatments help to create an indulgent experience your guests can’t live without, will look forward to with each visit, and will inspire them to book their next appointment.
Goal example: 20% of Total Service Transactions
If just 20% of your services were in the form of Wash House treatments you could add quite a bit of sales to your total revenues. It’s as easy as recommending the appropriate treatment based on the guests needs discovered during the consultation.
Every guest, every time!